In the realm of affiliate marketing, tracking is paramount. Without a proper tracking system, advertisers, agencies, and affiliates would be navigating the digital seas blindly. Two prominent names that have risen in the tracking space are Voluum and RedTrack. Both tools offer an array of features that cater to the modern affiliate marketer, but which one is truly the best? Let’s dive in and find out.
1. Overview
Voluum: Originating in 2013, Voluum has become one of the most well-recognized affiliate tracking platforms in the industry. With its robust cloud-based infrastructure, Voluum promises fast, precise, and scalable tracking for affiliates of all sizes.
RedTrack: A slightly newer player, RedTrack began its journey in 2015. It’s a cloud-hosted ad tracking solution offering real-time analytics and advanced AI-powered optimization tools for digital and affiliate marketers.
2. User Interface and Experience
Voluum:
- Pros: Intuitive, clean design with easily accessible dashboards.
- Cons: Some users may find certain advanced settings hard to locate.
RedTrack:
- Pros: Offers a customizable dashboard which can be tailored to individual preferences.
- Cons: The interface can be somewhat overwhelming for beginners.
3. Features
Voluum:
- AI-driven traffic optimization
- Anti-fraud toolkit for traffic quality evaluation
- Extensive reporting capabilities
- Native integrations with major traffic sources
RedTrack:
- Cookieless tracking with direct traffic distribution
- Multi-dimensional reports and analytics
- Customizable conversion tracking
- Built-in bots and VPN filters
4. Pricing
Both platforms operate on a SaaS model, offering various plans to suit different needs.
Voluum: Offers a range of packages from entry-level to enterprise. Pricing can be on the higher side, but you’re paying for a suite of advanced features and impeccable infrastructure. Click here to check voluum pricing.
RedTrack: Tends to be more budget-friendly, especially for those just starting out. They also offer custom enterprise solutions, but overall, their pricing structure is more accessible for smaller advertisers and affiliates. Click here to check Redtrack pricing.
5. Support and Documentation
Voluum: Provides 24/7 customer support, with a vast library of resources, tutorials, and a dedicated knowledge base. Their support team is known for its responsiveness.
RedTrack: While they also offer 24/7 support, the consensus among users is that RedTrack’s support, although helpful, can sometimes be slower in response. Their documentation is thorough, with an array of guides and webinars.
6. Integration and Compatibility
Voluum: Offers native integrations with numerous ad networks, traffic sources, and affiliate networks. The API integrations make it easier for advanced users to integrate with other tools seamlessly.
RedTrack: Provides a broad spectrum of integrations and even allows users to request new integrations. Its compatibility with various platforms is commendable.
Conclusion
Determining the best tracker between Voluum and RedTrack boils down to individual needs, preferences, and budget.
- If you’re looking for a high-end, comprehensive solution and are willing to invest more for a suite of advanced features, Voluum might be the choice for you.
- If you’re a beginner or a budget-conscious affiliate seeking a reliable yet affordable tracking solution, RedTrack could be the perfect fit.
In any case, both platforms are solid contenders in the affiliate tracking space, offering a range of tools to help you optimize and grow your campaigns. Before deciding, it’s always a good idea to utilize trial periods or demos to get a feel for which platform aligns best with your requirements.